Every year, Fab Lab Barcelona at The Institute for Advanced Architecture of Catalonia organises and runs an academy as a form of knowledge exchange. The topics are based around a series of projects that are carried out by Distributed Design Platform members in line with distributed design principles.
This year the academy is divided into five online modules with a module each week. The academy is made up of private exclusive training for the academy students, plus free and open to the public talks by experts in their field. This is one of those free talks.
Week 4 module, Communicating Design, will feature Emma Koubayssi, Head of Social Impact at Animas Coaching, giving a talk about the evolution of brand purpose, the importance of understanding your “why”, what we can learn from brand adoption and the future of purpose. In this session, she will blend her skills, passion and knowledge as a transformational coach and award-winning communicator and storyteller to deep dive into this concept.